Skip to main content

Defence Forces Recruitment Rebrand Launch

Minister for Defence, Simon Coveney T.D. & Chief of Staff, Lieutenant General Seán Clancy to attend the Defence Forces Recruitment Rebrand Launch in Cathal Brugha Barracks, Dublin

The Minister for Defence, Mr. Simon Coveney T.D. & the Chief of Staff of the Irish Defence Forces, Lieutenant General Seán Clancy, will attend the Defence Forces official recruitment rebrand launch in Cathal Brugha Barracks, Rathmines, Dublin on Wednesday 01 June at 1100 am.  

This rebrand of Defence Forces recruitment has been developed through consultations with our media partners. As a result of these consultations, a new recruitment marketing strategy has been developed. This strategy will communicate that a career in the Defence Forces will give a person skills for life, inspire and motivate potential soldiers and will show proof of these skills through our own soldiers, sailors and airmen, displaying to our recruitment demographic that they can "be more" than they ever imagined. The official launch of the new recruitment advert will take place during tomorrows event. 

There will be opportunities for photographs following the launch with Defence Forces personnel who played key roles in the new advert.

Should you wish to attend, please confirm the name of the journalist/photographer that will be attending to by close of business Tuesday 31st May 2022.  

Invited Press are kindly asked to arrive at Cathal Brugha Barracks, Rathmines at 10.40 am on 01st June 2022.     

Date/Time: 11.00 am, Wednesday 01st June 2022 (media to arrive and be in place no later than 10.40 am).

Location: Cathal Brugha Barracks, Rathmines, Dublin.      

Point Of Contact: Comdt Gemma Fagan (087) 248 2130